Tuesday, May 06, 2008

Warner Music to Charge Variable Prices

I was reading one of Wired Magazine's Blog today. Warner is going to start a test that will alter the price of songs on some online music stores to reflect supply and demand. Sales data will be gathered real-time and set prices where consumer demand and market potential meet.

I know labels are tired of playing Steve Job's 99 cent pricing structure game and will try anything to try to squeeze money out of a dying market. Personally, if I know prices could go down, I am enough of a cheapskate that I'll try to guess when the price will be lowest. It will be interesting to see the results. Other companies have failed. How many people will wait to buy the music -- or just file share?

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